click image to view the animation in a new tab/window.
Head on over to rabbitholes.com to see and learn more about this amazing new way of viewing art and apparently advertisements. The first thing that comes to mind is that it might become very hard to ignore advertisements in ten years or so. Of course these videos are only simulations of the real thing and I have yet to see it for myself but this is a pretty neat idea. I just think it might get old pretty quick with the nature of how it works as a flip book. And it does seem important in what direction you pass the poster if the animation is linear for example in Batman Darknight 2 below a guy shoots a shotgun which destroys some fabric. It doesn't look right seeing it happen in reverse passing the poster from left to right but when seen passing the poster from right to left it plays normal.
click image to view the animation in a new tab/window.
In short the technology is cool but is pretty limited at this point for example it can only display 7 seconds of animation at the most. I'm very eager to see improvements on this concept and further exploration and exploitation of what is already available.
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